The strike-through price should be real.
California's 90-day rule: a reference price shown next to a sale price must have actually been the item's prevailing market price within the last three months. PriceWatch CA is a public, community-run ledger of retailers that don't follow it.
Latest reports
Submitted by the community, timestamped for the record.
No reports yet. Be the first to file one.
Report a violationThe 90-day rule
Under California BPC §17501, a former price shown next to a discount must have been the prevailing market price within the last 90 days.
Why it matters
Fake reference prices manufacture discounts that never existed and inflate consumer surplus estimates by billions annually.
What you can do
Submit screenshots and price history. Rate retailers on transparency. Request that Javitch Law Office review specific violations.
Most reported companies
Ranked by community-submitted violations.
No reports yet. Be the first to file one.
Report a violation