Advertised price violations
An advertised price violation is any ad, listing, tag, email, or product page that shows a "was" price next to a current price where the "was" price wasn't the item's actual prevailing market price in the last 90 days. Here's what qualifies, what evidence works, and how to report one on TagTrue.
What counts as a violation
- • A strike-through "$180" next to "$99" when the item hasn't sold at $180 in the last three months.
- • An "MSRP $299 — save 60%" claim when the retailer never charged $299.
- • A "compare at" price that no store, including the retailer, actually charges.
- • A permanent "sale" — same discount running for months, making the reference price stale.
- • Email or ad copy quoting a "regular price" that isn't the recent selling price.
Evidence that holds up
Timestamped screenshots
Full-page captures showing the URL, product, both prices, and the date. Two or more across weeks are stronger than one.
Price history
Observations from archive tools or price-tracker screenshots showing the "sale" has run past 90 days.
Retailer admission
Copy from the retailer labeling the reference price as MSRP, estimated retail, or compare-at — plus proof the item never sold at that number recently.
How to report on TagTrue
- Sign in and open the report form.
- Pick the retailer (or add one) and paste the product URL.
- Enter the reference price, the sale price, and the date you saw them.
- Upload screenshots and, if you have them, earlier observations of the same "sale".
- Optionally request that Javitch Law Office review the report.
File a report
TagTrue keeps a public, timestamped record. The more evidence in a single report, the sooner it moves from pending to verified.
TagTrue is a community project, not a law firm. Nothing here is legal advice.