Deceptive Pricing Journal
Investigations, guides, and case-law explainers on California's 90-day price rule and the retailers that break it.
consumer guide
How to Screenshot Deceptive Pricing as Legal Evidence
What courts and consumer attorneys look for in price screenshots — and the metadata mistakes that get evidence thrown out.
Jul 28, 2026
law explained
Landmark California Deceptive Pricing Lawsuits Every Shopper Should Know
From Kohl's to JCPenney to Michael Kors — the class actions that shaped how the 90-day rule is enforced today.
Jul 25, 2026
consumer guide
How to Spot a Fake Sale in 30 Seconds
A quick checklist shoppers can use at checkout to tell a real discount from a made-up one.
Jul 22, 2026
consumer guide
How Retailers Fake "Original" Prices — 6 Tactics to Watch For
Perma-sale strikethroughs, MSRP inflation, phantom compare-at prices — a field guide to the tactics that trigger 90-day price rule lawsuits.
Jul 19, 2026
law explained
What Is California's 90-Day Price Rule? A Consumer Guide
A plain-English breakdown of California Business & Professions Code §17501 — the 90-day rule that makes fake "was" prices illegal.
Jul 15, 2026